Self storage

Self storage service Self-Storage Business

A reliable self-storage service you can count on, no matter where you live.

Our convenient “Hello Storage” self-storage business has been our core business since founding, providing accessible storage solutions anytime, anywhere for individuals and businesses facing storage space shortages.

Currently, we operate 2,850 properties with 125,076 units across all 47 prefectures nationwide (as of December 31, 2025), achieving the industry’s largest unit count and the nation’s No. 1 listing volume. As the popularity of remote work and changing lifestyles drive growing storage needs, we offer a diverse product lineup—from container types to indoor-types and motorcycle storage spaces —providing optimal storage solutions for various situations such as moving house, home tidy-up, hobbies, disaster preparedness, and business use.
Through a stable business model centered on a cumulative-type business model, we can ensure sustainable growth unaffected by economic fluctuations.

Potential and Appeal of Self-Storage

Self-storage refers to rental storage spaces set up in containers, building floors, or purpose-built structures, which are also called “trunk room” in Japan.

Unused land utilization / Even difficult-to-develop land can be utilized

Storage facilities can be operated even on land unsuitable for parking lots or apartment buildings. As a viable option for utilizing unused land, storage is gaining traction year after year.

Stable cash flow from subscription-based business model

Our subscription-based business model, centered on recurring fee income, safeguards against economic fluctuations and secures long-term stable revenue.

Self Storage Market Environment and Potential for Continued Growth

The demand for storage solutions is expanding alongside the rise of remote work and changing lifestyles. As an industry set for continued growth, it holds significant future potential.

Survey Sources
  • Market Research in Designated Areas (*) for the Fiscal Year Ended March 31, 2022 Research Organization: Japan Marketing Research Organization, Inc.
  • 1 in total number of indoor-type and container-type properties listed, and in number of outdoor properties listed
  • “Designated Areas” = A survey verifying the No. 1 property count among 8 companies publicly listing rental space properties online (Arealink’s proprietary survey. Top 8 companies by total number of indoor and outdoor properties listed, and in number of container-type properties listed as of March 2022)

Partner System

One-stop solutions for the complex operations of running self-storage units.

We have officially launched our “Partner System” to provide all-inclusive support for self-storage units operators and prospective operators—covering everything from new unit openings to new tenant recruitment, contract cancellations, periodic cleaning, and primary response to problems.
Drawing on our expertise cultivated through “Hello Storage,” we ensure stable operation. We handle all complex operational tasks—including new tenant recruitment, property management, and data analysis.
Reduced labor and system development costs, along with increased operational efficiency, can be expected to boost sales.

Feature Features of Self-Storage Business

Feature01 Product lineup to meet diverse requests

Catering to diverse needs including indoor-types (in-building types), container-types, motorcycle storage spaces, Biz House/Biz Storage, and more. Expanding applications such as “hobbies and storage” and “business and storage.”

Feature02 Further expanding our market share within the industry through new initiatives

Against the backdrop of growth in the Japanese self-storage market, we have commenced full-scale operations for managing and operating third-party properties through our partner system. We will draw on our extensive expertise to drive the growth of our self-storage business.

Feature03 Data-driven management that removes the need for experience and intuition

Based on our unique “storage database” analyzing cumulative data from over 300,000 customers and properties, we formulate highly accurate new self-storage unit opening strategies (product, area, number of new units, pricing). This enables data-driven management that eliminates reliance on individual experience and intuition.

Feature04 Strong brand power, profile, and reliability

Leveraging our credibility as a company listed on the Tokyo Stock Exchange Standard Market, we are enhancing our brand power through proactive media exposure on television, the web, and in magazines. Our collaboration with “Hello Kitty” helped to raise the profile of our products.

Feature05 Unrivaled efficient operational model

High profitability and unmanned operations enable low costs. Centralized management from the head office keeps labor costs down even as the number of properties increases. We are actively promoting digital transformation (DX) to further enhance operational efficiency.

Feature06 Becoming a platform company in the self-storage industry

By 2029, we aim to open 27,000 new units annually, reaching a total of 200,000 units and a 24% market share. Furthermore, we are targeting a market share of over 30% by 2032. With our sights set on the global stage, we first aim to become No. 1 in the Japanese market and to become the platform for the self-storage industry.

Results Self-Storage Business Track Record

Sense of scale

Indicators

Areas reached

Operating in all 47 prefectures nationwide

Indicators

Number of properties/units

As of August 31, 2025

2,850 properties / 125,076 units

Growth potential

Indicators

Indicators

FY2024

Increased revenue for 22 consecutive periods

Indicators

Future plans

200,000 units by 2029 (24% market share), over 30% by 2032

Stability

Indicators

Revenue structure

Cumulative-type business model (rental income)

Indicators

Operating model

Head Office-run unmanned operation

  • Self Storage That Creates More Than SpaceSelf Storage That Creates More Than Space
  • Self Storage That Creates More Than SpaceSelf Storage That Creates More Than Space
  • Self Storage That Creates More Than SpaceSelf Storage That Creates More Than Space
  • Self Storage That Creates More Than SpaceSelf Storage That Creates More Than Space

Function Roles Played by Self-Storage Business

Function.01 Providing value and solutions to customers

Solving storage shortages
Store belongings that cannot be packed into homes or offices, creating more spacious and comfortable living and working environments

Flexible and respond to various usage needs 
Suitable for diverse purposes including moving house, home renovations, hobby equipment, disaster preparedness supplies, inventory, and storage of supplies

Low cost and ready for use in as little as 2 days
Keep initial costs low while offering the convenience of immediate use after submitting documents and paying initial fees

Safe and secure
Store your valuables safely

Function.02 Self Storage Market Environment and Potential for Continued Growth

Effective use of unused land and vacant spaces
Even land unsuitable for parking lots or apartment management can be monetized

Secure stable stream of revenue

Receive a fixed monthly rent through a sublease agreement while avoiding risk of vacant property

Reduced operational burden

We handle all aspects of tenant recruitment, contracts, and operations. Property owners secure income without the burden of management

Function.03 Providing society and the environment with value and solutions

Efficient use of urban space
Make use of unused land and vacant buildings to raise land use efficiency in urban areas

Disaster preparedness and social infrastructure functions
Serve as a storage facility for disaster relief supplies and as a regional disaster preparedness hub

Contributions to the environment and culture
Promote an organization and storage culture, and propose sustainable ways of living

Market expansion as a growth industry
Demand is expanding due to changes in lifestyles, contributing to regional economies and new jobs

Lineup Hello Storage Product Lineup

Container-type unit

Outdoor-type self storage

Shipping containers are utilized for outdoor-type self storage. Vehicles can drive directly inside, allowing for convenient loading and unloading of your belongings. It is ideal for storing camping gear, golf equipment, and tools or supplies for businesses.

Motorcycle self storage

We offer motorcycle storage spaces in multiple types: box-style, container, and indoor-types.
Perfect for those who want to protect their beloved motorbike from theft or vandalism, or keep it clean and in good condition.

Indoor-type storage

Indoor-type self strage
【In building types】

This product is part of a building that has been converted exclusively for use as self storage. Security is provided by a major security company, and air conditioning is installed in most of the units. A variety of sizes are available, making them ideal for storing clothing, furniture, appliances, and any keepsakes.

Indoor-types self storage
【In-building types】

This product is an entire building that is dedicated for use as self storage. The property comes complete with a wide range of amenities including security systems provided by a major security company, air conditioning, and free parking. It allows customers to comfortably load and unload their belongings with peace of mind and ease of use.

House / Biz Storage
【Duplex-type】

This is a multi-purpose, duplex-type rental property featuring a free space on the first floor for storage or work, with a dedicated parking space in front of its shutter. The Biz House product can be used as both a residence and office on the second floor, while Biz Storage can be used as an office. This product was created in response to our customers’ needs

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Contact

If you have any inquiries or questions regarding our services, please feel free to contact us.
A representative will respond to your inquiry within 1-2 business days.

Applications and inquiries regarding self storage and containers

0120-52-4185

Other Phone Inquiries

Web inquiries